Call Tracking allows you to track calls out of your website and understand precisely what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you need to figure how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. call tracking service With no visibility of call conversions, it’s simply not possible to figure out if your investment in the key words on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most customers are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, since it lets you realize your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business enterprise.